ChildWise Monitor Report 2007

The ChildWise Monitor report - the annual survey of children's media use, brand attitudes and purchasing habits - has been published each year since 1994. This Trend Report provides data about children between 5-16 years old, covering the issues:

Internet access and usage, computers, games consoles
TV viewing, access to TV and channels, favourite TV programmes
Magazines and reading, music and radio, mobile phones
Pocket money and self purchase across key product fields

Using the Internet takes the first place in children's everyday lives. 80% of the young people have Internet access at home, 50% have broadband access. The users are online 1.9 hours on average a day. 93% of them have a PC at home, and a third has their own PC.

The downward trend in children's TV viewing continues: the children are watching 2.4 hours per day an average, compared to 5 years ago it was 3 hours per day. Eight of ten children have their own TV; seven of ten have their own DVD player.

Two thirds of the 5- to 16- year old children have a mobile phone; split up in two age groups, among the 11- to 16- year olds up to 90% have a mobile and among the 5- to 10- year olds already 40% belong a mobile phone.

Further information to be found under http://www.childwise.co.uk

Available on the website since January 22, 2008