Instrument of self-regulation

Title:

Polish Code of Ethics in Advertising

Entry into force:

01.04.2006

Type of document:

Code of Conduct

Geographical scope:

Poland

Content-related scope:

Related areas:

consumer rights,
youth protection

The Code of Ethics in Advertising covers all advertising, excluding social and political campaigns. It defines what is acceptable in advertising from the ethical viewpoint. The code puts emphasis on the absence of misinformation and of unethical and dishonest advertising material.

In particular it is forbidden

to discriminate based on gender, religion and nationality;
to entice to violence and
to misuse the customer's confidence and the lack of experience and knowledge.

Click to download the corresponding pdf-document (0.181 MB)

Get more information from this website:
http://www.radareklamy.pl/

Available on the website since June 02, 2008