Instrument of self-regulation

Title:

CAP and BCAP Gambling Advertising Rules and BCAP Spread Betting Rules

Entry into force:

01.09.2007

Type of document:

Rules

Geographical scope:

United Kingdom

Content-related scope:

web

Related areas:

youth protection

These Rules apply to advertisements for 'play for money” gambling products and advertisements for 'play for free” gambling products that offer the chance to win a prize or that explicitly or implicitly direct the consumer to a 'play for money” gambling product, whether on-shore or off-shore. Unless they portray or refer to gambling, these Rules do not apply to advertisements for non-gambling leisure events or facilities, for example hotels, cinemas, bowling alleys or ice rinks, that are in the same complex as but separate from gambling events or facilities. These Rules are not intended to inhibit advertisements to counter problem gambling that are responsible and unlikely to promote a brand or type of gambling. For the purposes of these Rules, 'children” are people of 15 and under and 'young persons” are people of 16 or 17.

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Get more information from this website:
http://www.cap.org.uk

Available on the website since March 26, 2009