Research


PEW: Digital Footprints


Online identity management and search in the age of transparency

by M. Madden, S. Fox, A. Smith, J. Vitak

The Pew Internet & American Life Project released the study "Digital Footprints" that revealed that Internet users are becoming more aware of their traces on the Internet. For example 47 % have searched for information about themselves, in comparison five years ago only 22 % were looking for that. But 60 % of the interviewed Internet users are not concerned about the amount of information available about them online and 61 % do not feel compelled to limit it.

In addition to providing telephone survey data, the report includes quotes from online survey respondents as well as experts in the fields of privacy, online identity management and search.


Get more information from this website:
http://www.pewinternet.org/PPF/r/229/report_display.asp


Available on the website since August 25, 2008
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