by Susannah Fox, PEW INTERNET & AMERICAN LIFE PROJECT
The user behaviour in the fast, mobile, participatory web is in the focus of a study published by the Pew Internet & American Life Project. The research finds that many Americans are jumping into the participatory web without considering all the implications. If nothing really bad has happened to someone, they tend neither to worry about their personal information nor to take steps to limit the amount of information that can be found about them online. On the other hand, if someone has had a bad experience with embarrassing or inaccurate information being posted online, they are more likely to take steps to limit the availability of personal information.
These results correspond with previous outcomes regarding spyware (software that covertly tracks the navigation of users): Internet users who had not encountered spyware were less likely to view it as a serious threat and more likely to say it's just part of life online. For further information please have a look at the report.