Research


Children help moms with online shopping

The results from a US study of children between the ages of 8-14 years old show that children are helping their parents with a diversity of online chores, including shopping, income tax return online and vacation planning.

The 'Surfin’ on Mom’s Turf' survey, conducted by Stars for Kidz, found that tech-savvy youngsters are helping their moms with various online tasks and some have even completed financial transactions.
Almost half of the 6,000 US children surveyed, said their parents are 'clueless' online and 29 percent said, their moms needed help due to lack of time.
On the whole, children are strongly involved in helping to undertake a variety of activities including sharing images and emails with relatives (38 percent), getting movie listings (38 percent) and planning travel/vacations (36 percent). More surprisingly, 14 percent declared, they were planning to file their mom's income tax return this year.

"First and foremost, kids need to be recognized that they play an integral part in their family's lives," said Dr. Barbara Ottaviani, Stars for Kidz analyst, via SYS-CON.com. "And, whether kids are helping Mom with her taxes, vacation planning or shopping, kids are learning first-hand the power and purpose of information. The computer is much more than just fun and games; it's a very practical tool where kids can apply their knowledge and newly acquired skills for their benefit and yours."
Over a quarter of the children surveyed reported, that they were spending three or more hours online a day at home, coupled with their everyday use of mobile devices. Due to the fact of that, it’s not surprising that they are more comfortable using the internet than their parents. Almost half of the children said, their parents controlled the amount of time they spent online, but 20 percent kept secret their eMail accounts or their social networking.

Regarding these results, there is a need to reconsider, to whom address media literacy efforts. The debate of youth protection on the Internet is getting a different perception. Who is protecting whom from harmful content, inadequate contacts and financial/privacy fraud?

Further information under http://www.starsforkidz.com


Available on the website since May 21, 2007
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