"YPRT - Youth Protection Roundtable" was a project of the Digital Opportunities Foundation in 2006 - 2009.
This page is no longer maintained. Okay


M-Days: The Change of Digital Media

22.01.09 - 23.01.09
BMW Welt
Attendance fee:
390 € for 2 days

In this Year the fourth M-Days will start on the 22 and 23 January and will have the slogan "Multiplicator Handy". More than 60 advisors and 40 exhibitors will take part on the event. The M-Days give an overview about the innovative digital world and adresses to the Media, the advertising world and to the consumer goods industry. The M-Days take place in the BMW world Munich.< /p >

The convergence of old and new medium channels and the use of Social platforms on the mobile phone develops quickly. Ewald Wessling, "Entertain Professor" , opens the second day of the Event "M-Day" with the topic "The digital medium wave rolls" . The medium professor for digital strategies shows in his key note on 23 January 2009 on the M-Days-stage, how the new media will change the information and consumer behaviour. Furthermore an elephant round, which is occupied with high-carat medium representatives, will have a discussion about the convergence of the media regarding to the backward channel portable radio.

Because operators of portals, Websites oder technical devices exactly place their offers on the market the competition can achieve a new dimension. Ex Apple-boss Freddie Geier links medium products with mobile consumption. Dr. Julian White works for n-tv and the TV-station obtained strongest growth among all competitors in October because of the financial crisis. Tobias Oswald is managing director of the SevenOne Intermedia/ProSiebenSat.1-group. The three men will have a discussion with Leif Pellikan, who is the department leader of the media "Advertisment & Sale (WUV), about the convergence of old and new medium channels in our century.

Because of a new generation of mobile net working, interesting facts about members and using-behaviour about Communities will be presented in the afternoon. Beside this companies like google, Tomorrow Focus, Coca-Cola, adidas, T-mobile, Mediaplus, Sevenone Intermedia or the media-group Weischer will give up their statements.

More Information: www.gfm-nachrichten.de The Events: www.gfm-world.de www.mobile-content-days.de

no responsibility is taken for the correctness of this information

Available on the website since January 15, 2009