"YPRT - Youth Protection Roundtable" was a project of the Digital Opportunities Foundation in 2006 - 2009.
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Online content providers sign up to code of conduct to protect children

Published on: 20.02.08
Source: http://www.guardian.co.uk/

Companies from the media area like BBC, Channel 4, Google, Yahoo and social-networking site Bebo have signed up to a new code of conduct. The Code is designed to give parents more information about the suitability of audiovisual content, which is available on the internet and mobile phones, for their children.

The new content information guidelines have been developed by the media industry and the government's independent advisory body the Broadband Stakeholder Group , supported by Ofcom. It is the first time, they enlarge the existing principles of broadcast consumer guidance across broad new media industry.

The guidelines do not include user-generated content such as can be found on YouTube. Instead, they demand for all commercially generated content available online or on mobile phones that its indicated if it is unsuitable for particular age groups or contains content that may harm or offend.

Content providers must guarantee that the information they give is easy to understand, clear and consistent and 'gives adequate information to enable the user to make an informed choice about whether or not to access the content'.

Please read the complete article under http://www.guardian.co.uk/technology/2008/feb/18/news.




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