In September 2004, an industry working group, led by the Mobile Broadband Group (MBG), published a Code of Practice for the use of mobile phone technology for passive location services in the UK. The group comprised nine location service providers ("LSP") in the UK and five mobile network operators.
The purpose of the Code of Practice is to set principles of good practice for the provision of such services. It focuses on ‘passive’ location services, which are defined as those services where a mobile phone user, once she or he has enabled the service, consents to be located by another, when that other person initiates a location request (either from another mobile phone or from a PC).
The industry and the public do not want location services to be used to locate customers, particularly children, either without their knowledge or against their will. Risks cannot be completely eliminated, but the Code of Practice seeks to balance usability with safeguards in a proportionate and reasonable manner.
For the purposes of developing the Code of Practice, the location services are broken down into four main types: