The AKA is the trade body for leading agencies in the Czech advertising, media and marketing communications industry accounting for 85% of the 20 billion CZK media market and similar amount in marketing services. 78 member agencies cover the Creative, Media, Sales Promotion Direct Marketing and Digital sectors. AKA membership is organized into 5 councils: Full service, Media, iBTL, CRM/DM and Digital.
The principal mission is to promote effective advertising, high professional standards and awareness of the contribution of the commercial communications in a free market economy. AKA was one of the founders of the Advertising Council (Standard Authority) and initiated the adoption of the Ethical Codex, respect for which from all member agencies is the basis for self-regulation of commercial communications in the Czech Republic.