"YPRT - Youth Protection Roundtable" was a project of the Digital Opportunities Foundation in 2006 - 2009.
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Self-Regulation


Instrument of self-regulation

Title:
Polish Code of Ethics in Advertising
Entry into force:
01.04.2006
Type of document:
Code of Conduct
Geographical scope:
Poland
Content-related scope:
advertisement
Related areas:
consumer rights,
youth protection

The Code of Ethics in Advertising covers all advertising, excluding social and political campaigns. It defines what is acceptable in advertising from the ethical viewpoint. The code puts emphasis on the absence of misinformation and of unethical and dishonest advertising material.

In particular it is forbidden

  • to discriminate based on gender, religion and nationality;
  • to entice to violence and
  • to misuse the customer's confidence and the lack of experience and knowledge.


   Click to download the corresponding pdf-document (0.181 MB)

Get more information from this website:
http://www.radareklamy.pl/kodeks-etyki-reklamy.html


Available on the website since June 02, 2008