Slovenian Advertising Chamber (SOZ) is a non-governmental organization which represents the interests of advertisers, advertising agencies and the media. It calls for high advertising standards and enforce ethics in advertising. For this purpose, acceptance Slovenian Code of Advertising Practice and enforce its provisions.
SOZ care for and protect the rights of advertisers to promote products, services and ideas, the right agencies to create and rights of the media to publish advertisements of products. Concerns for professional and professional development through education and promotion campaign of the profession and protect and safeguard freedom of speech and advertising consumer's right to choose.