Self-Regulation


Instrument of self-regulation

Title:
Advertising Standards Code for Text Services
Entry into force:
08.01.2008
Type of document:
Rules
Geographical scope:
United Kingdom
Content-related scope:
advertisement
Related areas:
consumer rights,
youth protection

The BCAP Television Advertising Standards Code sets out the rules that govern advertisements on any television channel licensed by Ofcom. The rules are framed to ensure that advertisements are ‘legal, decent, honest and truthful’ and do not mislead or cause harm or serious or widespread offence.

   Click to download the corresponding pdf-document (0.032 MB)

Get more information from this website:
http://www.asa.org.uk/


Available on the website since October 30, 2008