"YPRT - Youth Protection Roundtable" was a project of the Digital Opportunities Foundation in 2006 - 2009.
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Self-Regulation


Instrument of self-regulation

Title:
Guidance to Broadcasters on the Regulation of Interactive Television Services
Entry into force:
01.11.2004
Type of document:
Guidance
Geographical scope:
United Kingdom
Content-related scope:
tv
Related areas:
consumer rights

The Guidance to Broadcasters on the Regulation of Interactive Television Services should be read alongside the BCAP Television Advertising Standards Code. Together, the Code and the Guidance set out the rules that govern advertisements on any television channel licensed by Ofcom. The rules are framed to ensure that advertisements are ‘legal, decent, honest and truthful’ and do not mislead or cause harm or serious or widespread offence.

   Click to download the corresponding pdf-document (0.115 MB)

Get more information from this website:
http://www.asa.org.uk/


Available on the website since January 14, 2009