The Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL) is the Spanish advertising self-regulation organisation (SRO), similar to all those existing in the EU countries. It consists of the main advertisers, agencies and media (TV, press, outdoor, radio, Internet…) in Spain, as well as the main advertising industry associations.
Autocontrol's main objective is to contribute to ensure high ethical standards in advertising in the benefit of consumers, competitors and the marketplace.
Autocontrol has signed various agreements with relevant statutory authorities in order to set up co-operation schemes (self-regulation within a co-regulatory framework), in which advertising self-regulation (Autocontrol) co-operates with regulators by providing with a helpful additional complement to statutory mechanisms in place.
Besides, Autocontrol participates in the control and application schemes of all sectoral advertising codes in Spain (TV advertising, food advertising to children, toys, videogames, alcoholic beverages, etc.).