"YPRT - Youth Protection Roundtable" was a project of the Digital Opportunities Foundation in 2006 - 2009.
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Self-Regulation


Instrument of self-regulation

Title:
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing
Type of document:
Rules
Geographical scope:
United Kingdom
Content-related scope:
advertisement
Related areas:

This Code must be followed by all advertisers, agencies and media. The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules.

   Click to download the corresponding pdf-document (0.063 MB)

Get more information from this website:
http://www.cap.org.uk/Advertising-Codes/Non-broadcast-HTML.aspx


Available on the website since March 26, 2009